A Question You Probably Never Asked
What "score" does your brand get in AI's eyes?
Not brand valuation. We mean: when a user asks AI a question related to your category, how likely is AI to recommend you?
We designed a scoring system to quantify this: the GEO Visibility Score (GVS).
How GVS Works
Three dimensions, three weights:
| Dimension | Weight | Core Question |
|---|---|---|
| Entity Registration | 30% | Can AI accurately identify who you are? |
| Cross-Validation | 40% | How many independent sources say you are credible? |
| Extractable Content | 30% | Is your content the easiest for AI to cite? |
Scoring Breakdown
Entity Registration (max 100):
- JSON-LD structured data on website: +20
- Wikipedia/Wikidata entry exists: +20
- Crunchbase/PitchBook info complete: +15
- Present on review platforms: +15
- Cross-platform positioning consistency (CVCR > 70%): +30
Cross-Validation (max 100):
- 3+ industry media outlets with independent coverage: +30
- 3+ review platforms with real user reviews: +30
- Consistent professional social media presence: +20
- Real user discussions in communities: +20
Extractable Content (max 100):
- Structured FAQ page exists: +25
- Competitor comparison pages exist: +25
- Core data includes specific numbers: +25
- Content format optimized for AI extraction: +25
GVS Tier Reference
| Tier | Score | AI Recommendation Probability |
|---|---|---|
| A | 80-100 | Very High: >60% of category queries mention you |
| B | 60-79 | High: 30-60% |
| C | 40-59 | Medium: 10-30% |
| D | 20-39 | Low: <10% |
| E | 0-19 | Nearly invisible |
Most brands score between C and D. This means in the majority of AI responses, they are invisible.
How to Raise Your Score
The fastest path: start with Entity Registration (JSON-LD + platform consistency). It requires the least investment and delivers the quickest results. Then Cross-Validation — ensure at least three independent sources have real reviews. Finally, Extractable Content — reformat your core pages to be AI-friendly.
The complete GVS scoring system and optimization methodology is in our GEO Promotion Protocol v1.0 Whitepaper.